A Catch-Up With Bliss Foster, the Fashion YouTuber That Counts Virgil Abloh as a Fan

Bliss Foster Photo

Photo: Courtesy of Bliss Foster

Bliss Foster, the fashion commentator and vlogger best known for his ongoing video series exploring Martin Margiela’s runway shows, didn’t exactly set out to build a YouTube following. Actually, he says, he just wanted to explain to his parents why he was so excited about the pair of “very unusual pants” he spent his holiday gift money on.

“I’d seen them on Instagram, and I asked the person wearing them to identify them a couple of different times. They never responded,” he tells Fashionista over the phone of the “very deep blue, very high-waisted trousers” by Engineered Garments that are the subject of his very first YouTube video, uploaded in September 2018. “I walked into a store in New York and I saw these pants in the sale section. I was like, ‘Oh, my gosh. These are the pants.’ It was very surprising. I hadn’t intended to buy anything in t. originally, but I had to get them because I discovered them very serendipitously.”

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