Chimamanda Adichie Is the New Face of Beauty, Models for UK Makeup Brand


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Read Also: Chimamanda Ngozi Adichie Writes Love Letter to Michelle Obama

Chimamanda’s TED talks have received millions of views across the world, she has three critically acclaimed novels under her belt. A few days ago, she wrote a thank-you note, ‘To The First Lady, With Love’ to US First Lady Michelle Obama for The New York Times T Magazine cover feature.

In Vogue’s November 2016 Real Issue, in “The New Face Of Beauty: You,” Chimamanda said. . .

“I think much of beauty advertising relies on a false premise – that women need to be treated in an infantile way, given a ‘fantasy’ to aspire to… Real women are already inspired by other real women, so perhaps beauty advertising needs to get on board.”

“I love make-up and its wonderful possibilities for temporary transformation. And I also love my face after I wash it all off,” she said. “There is something exquisitely enjoyable about seeing yourself with a self-made new look. And for me that look is deeply personal.

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“It isn’t about what is in fashion or what the rules are supposed to be. It’s about what I like. What makes me want to smile when I look in the mirror. What makes me feel slightly better on a dull day. What makes me comfortable.”

Some people will wonder why Boots chose Chimamanda for the new face of No7 when there are several models dying to get such a job. The truth is, Chimamanda is an inspiration to the gender who use makeup the most and a simple reminder that beauty is a combination of intellectual and a nicely touched-up face.


New Face of Beauty: Watch Chimamanda Ngozi Adichie in the advert



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