Chloé, which is owned by Richemont, became the European luxury industry’s first major player to be certified as a “B-Corp” — a designation given to companies that demonstrate a demonstrable commitment to having a positive environmental and social impact in addition to creating value for shareholders.
Since announcing its intention to become a B-Corp last year, the Paris-based handbag maker has accelerated its use of materials with a lower environmental impact, partnered with more Fair Trade certified suppliers, and made commitments to promoting women’s equality, according to a statement from the company.
With the move, Chloé — which is attempting to revitalize its business under former Maison Margiela CEO Riccardo Bellini and designer Gabriela Hearst — is aligning itself with companies such as outdoor sports brand Patagonia and direct-to-consumer shoemaker Allbirds that have made sustainability commitments a central part of their message to consumers.
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