Bridals

Diamond Engagement Ring-Buying Is Changing: Here’s Why

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In 1948 DeBeers launched a . campaign that changed the course of history with the words “A diamond is forever.” From that moment, asking for someone’s hand is marriage became synonymous with buying a diamond ring. Today, the diamond industry is still a 13 billion dollar industry, mostly because, like Marilyn Monroe sang “Diamonds are a girl’s best…

. Diamond Engagement Ring-Buying Is Changing: Here’s Why . Style Rave.

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