Fashion

Hertunba Launched The Action Lady Collection On Instagram Live


Hertunba, a Lagos-based sustainable fashion brand delivering classy, ready-to-wear clothes for ambitious women released their Action Lady collection over the weekend. The brand which was launched by Florentina Agu launched its first collection via Instagram Live––keeping up with the times.

‘The Hertunba woman is a strong woman whose confidence, style, and charisma challenge the status quo.’


The Action Lady collection is a body of art inspired by the lifestyle of young working women who live in Lagos, Nigeria, and love fashion. It juxtaposes their love for dramatic fashion with the designer’s love for modern, minimalistic artsy pieces. The Hertunba woman is a strong woman whose confidence, style, and charisma challenge the status quo.

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The rich colours of the collection, which features 18 designs, are inspired by the vibrant yet earthy colors of the city of Lagos. The Action Lady collection also features varying cuts from structured suits to flowing lounge dresses with each piece delicately hand made and with its own unique story. 

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Hertunba – Action Lady Collection | Lookbook

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Creative Team

Photography: @theginstarp
Skin: @themakeupspotafrica
Stylist: @bosedeikujuni
Muses: @jazzy.ga, @funmiakinjiola, @djtgarbs, @xterberry
Hair: @haircentricsalon_spa
Makeup: @beautybybold
Creative direction: @the_florentyna
PR: @morsipr

See more and shop the pieces on www.hertunba.com. Designs by Florentina Agu.


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