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Often the credit for high quality music goes to the artistes, whilst the real people behind the success of a song or album languish in obscurity. A lot of contemporary music producers in Nigeria have over the past decade and earlier, redefined music production, thus rebuilding the industry’s recognition locally and internationally.Their hardwork and creativity have helped in bringing out the best in many Nigerian artistes who are celebrated internationally today.Therefore, the success stories of both the artistes and the music industry will not be complete without referencing the producers. In this piece PATIENCE IVIE IHEJIRIKA writes about some of these outstanding producers.
Born Michael Collins, Don Jazzy is not just a producer but also a fantastic songwriter and singer. The CEO of the defunct MoHits Records which brought superstar artistes like D’banj to limelight, has remained a heavyweight indeed as far as music is concerned as he has produced several super hits like Godwin by Korede Bello, Chop Am by Reekado Banks, Surulere by Dr Sid, The Kick by Wande Coal, My Darling by -Tiwa Savage, Dr SID’s Kabiyesi and Sugar Baby by Reekado Banks, among others.
Don Jazzy has also worked with other local and international big acts like Jay Z, Kanye West, Darey and Naeto C, among many others
Sheyi Akerele has produced songs for a number of great artistes like Davido, Wizkid and others. He is responsible for super hits like Love My Baby by Wizkid, Davido’s Damiduro, Skelewu and Gobe, under the HKN Gang as well as Wande Coal’s Baby Face and Go Low.
He has also worked with acts like Wizkid, D’Prince, Sasha, Harrysong, Naeto C, Wande Coal, Sauce Kid, May D and OD Woods.
He is not just a producer but a dancer, singer, songwriter and graphic artist. Selebobo has Yemi Alade’s ground breaking single, Johnny to his credit and also Flavour’s Ada Ada, Balance For Me by Dipp and Oroma Baby by Yoyo.
The producer, who is the CEO of Difference Entertainment, certainly is one of the producers who have produced danceable songs like Iyanya’s Kukere, Your Waist by Flavour. He has also worked with other artistes like Yemi Alade, Ruggedman, 9ice, TuFace, Dammy Krane, Flossick among others.
The producer has worked with a lot of notable artistes and has produced hit songs like Lil Keshi’s Shoki, and Awon Goons Mi by Olamide. Pheelz is the in-house producer for Olamide and he produced Olamide’s album, “Baddest Guy Ever Liveth” which contains tracks like Durosoke, Anifowoshe, Rayban Abacha, Eleda Mi, Baddo Love, Turn Up, among others
Masterkraft who started out with Kennis Music, has risen to become an outstanding producer. From Gospel to Soul to RnB and Jazz, Masterkraft has been able to maintain relevance as he keeps attracting top arts.
His hit tracks include Flavour’s Kwarika (remix) ft Fally Ipupa, Fine lady by Lynxx, Girl by Bracket ft Wizkid, Timaya’s Ukwu, Chinny Baby by Flavour and Iyanya’s Away. Others include Nana by Bracket, Banky W’s Jasi.