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Toolz Tolu Demuren launches her premium lingerie line; Sablier. The media personality who has been teasing the launch on her Instagram page for a few days now finally unveils the brand set to cater to plus size ladies.
Toolz who is a curvy lady herself saw a need to cater to the overlooked demographic. Sablier (pronounced “Sab-Lee-Ay”)- a French word for ‘hourglass’ will carry bra sizes from 34 to 36D with select lines going up to size (UK) 42J.
The media personality reveals her struggle to find a brand that caters to her body size and shapes motivated her into starting off the lingerie brand.
“The journey to accepting my body hasn’t been easy. As a curvy girl, you tend to feel out of place – my body type wasn’t the hot thing back then. I just didn’t fit in” she shares reflecting on her experience growing up as a full-bodied woman “I want ladies, irrespective of their size or body types, to be confident and love themselves, and essentially embrace their beautiful, because beauty is from within and is not dependent on what society dictates.”
“A huge part of my personal journey was finding clothing, lingerie and apparel options that catered specifically to my needs as a curvy woman. I didn’t find a lot of options in Nigeria, and most often would shop when I travelled” she shares “It’s only natural that I take on the challenge of providing comfortable but attractive options for plus-size African women who struggle with finding brands that cater to them.”
Toolz took a course in lingerie and swimwear design at the London College of Fashion to gain in-depth knowledge of the lingerie market. The offerings from the line will be available online via shopsablier.com and select stores. Find Sablier on Instagram @shopsablier.